What Millennials Want, Millennials Will Get

Generational dynamics are playing a role in amenities for apartment buildings according Diana Mosher of Multi-Housing News as she reports from the 2014 National MultiHousing Council Apartment Strategies Conference. Millennials and their pets are setting a trend among apartment amenities. “Exercise areas, grooming stations and daycare options are quickly becoming the norm. Developers that don’t provide relevant features for pet owners will be in for a rude awakening. And property management teams need to be friendly to pets as well, taking the time to connect the name with the face. “You have to smile and pet them when you run into them in the elevator,” advised Gregory Mutz, chairman & CEO of AMLI Residential.” With 80 million millennials possibly seeking apartment living, it’s quite progressive of the industry to tap into their needs. Developers and property managers pay heed.

Source: NMHC SPECIAL REPORT: Apartments Fit for a Dog (or Cat)